IBM Festival of Disruption with Watson

Posted on by sigreen

A great day with superb leadership inspiration from astronaut Chris Hadfield and some fabulous, practical, customer-led digital transformation case studies.

Using bots to deal with the ‘everyday basics’ of CX so that Agents can bring humanity to complex/sensitive transactions were

  • Vodafone, including using the wonderful strategic visionary MyVodafone app
  • RBS using customer-service-bots for Customers and internally for HR and IT.

Both using are using IBM Watson and mature ideas of CX, brand experience and customer intent.
#WatsonSummitLDN

Published by sigreen

I'm a professional marketer and change leader. I advise co-create and deliver greater Customer Value to both organisations (brands) and their customers. Maximise Customer Value.

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