Google’s Christmas Shopper Typologies

Google’s Christmas Shoppers – 4 Typologies with different buying behaviour. You can be sure that all 4 types use their Smartphones!

“First they research, then they buy.” In fact, all 4 types spend more than 50% of their time shopping online versus in-store.

Linkedin Google hero_2x.jpg

“Last-Minute Shoppers”: 51% of them said they weren’t certain where they wanted to buy, or they had multiple retailers in mind, when they started shopping.
Source: Google/Ipsos, U.S., Omnichannel Holiday Study, Jan 2018

https://www.linkedin.com/embed/feed/update/urn:li:share:6470669270769500160

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