At 3RM we’ve been creating and implementing customer-led digital transformation and end-to-end service design across digital and traditional channels for many, many years.
It started with an innovative investment bank that was eyeing the emergence of digital discount broking, knowing their high net worth investors would require digital access to their account, but not wanting to offer them fixed low price dealing… while at the same time having their cake and eating it by offering discount broking at scale to a growing volume of independent investors. Segmented audiences, brand values, data.
A customer value led digital transformation.
Next came a series of engagements working for some of the finest advertising agencies, digital and direct agencies, boutique consultancies and their UK and global brands in mobile, entertainment, travel and tourism, airlines, rail, fmcg, retail and e-commerce.
More recently 3RM has focused on assisting brands to maximise or accelerate value delivered by customer-led digital transformation – weaving together product, service, brand experience, data, personalised communications to optimise omnichannel customer journeys and human experiences – through technology.
Simon Green – Chief Strategy Officer and Founder 3RM
Simon is a versatile business and marketing professional with over 15 years’ experience driving ground-breaking customer-led transformation, bringing consumers and brands closer together with personalised omnichannel communications end-to-end service design and improved customer experience (CX).
Simon is a certified CX professional (CCXP) with qualifications in IT (BSc Computer Science, York), marketing (CIM, London) and an MBA (AGSM, Sydney). He is a member of the Association of Account Planning Professionals (APG).