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3RM Marketing Strategy and CX

The journey-starter for your Customer Value Acceleration®

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Customer Value

Customer value is a scientific notion requiring an artistic interpretation.

Customer value is created by the overlap between your brand’s offering and customers’ needs.

3RM works to create more value (more sales profitably) for more people in more segments more often.

Customer Value is the sum for all customers of their future contribution from
(brand perception X actual experience X influence perception).

Maximise customer value

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Customer Value

Not a single £, € or $ of incremental sales revenue or contribution is delivered unless proactive, omnichannel Connected Consumer activity drives a consumer or customer to think, feel or behave differently in one of the key Micro-Moments of their own unique journey.

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